Digital marketing

The name of this blog stems from ancient Greek, there were people called sophists going from village to village selling their services as private tutors.  One of the most common subjects that were taught was rhetoric. The reason is most likely that they had limited understanding of how the market functioned, so the most effective way to increase their sales was rhetoric.

Welcome to the sophists 2.0 The tools of the marketplace is less efficient now, with competition from all over the world, copycatting and everything becoming more similar it is increasingly important to stand out and be noticed. That's why you need to follow this blog, to learn how to use the rhetoric of the 21st century to reach your target audience true digital marketing.


The authors of this blog is

Aurora Skagen
Economics student
From Bergen

As a student politician, she thinks digital marketing is very interesting because it has become such an important part of politics, and getting your message out to the electorate. 



Chris A. Stokvik
Business student
From Svolvær

As a business student, he thinks it is very interesting how we can use data to target a specific audience and track the effect to see how different groups respond to the message. Both to see what type of message that is most successful but also witch group that responds positively. 



Jonas Patchulia
Business student
From Tromsø

As a social media user, he thinks it is interesting how the "home story" function, and with FBs rewriting their algorithm to favour family and friends  in the "home story" it is increasingly important to be able to engage with the followers and how you can increase the likes on your page, and make people engage on your page so that you can increase your presences in peoples "home story"